Let’s keep it simple and fun, just like talking to a friend. We’ll walk you through the important subjects you’ll study in your MBA in digital marketing and why they matter.
- Digital Marketing Basics
Before you start doing big things, you need to know the basics. This subject teaches you what digital marketing is, how it works, and how it helps businesses. You’ll learn:
- What is SEO?
- How do Google Ads work?
- What are social media campaigns?
- Why is digital better than traditional marketing?
This part is super fun because it's like opening a magic box filled with online tools!
- Search Engine Optimization (SEO)
Want your blog or website to show up on Google? That’s what SEO does. In this subject, you’ll learn:
- How to use the right words (keywords)
- How to make Google love your website
- How to get more people to visit your site
It’s like a game where you make your website climb to the top of the search list.
- Social Media Marketing (SMM)
Do you love Instagram, Facebook, or YouTube? Then you’ll love this subject. You’ll learn how brands post online and connect with people. You’ll study:
- How to create posts and videos
- How to make ads on social media
- How to get likes, shares, and comments
This subject is super creative and full of energy!
- Content Marketing
Words can be powerful. In content marketing, you learn how to write blogs, captions, and even videos that make people listen. You’ll learn:
- How to write for the web
- How to create interesting content
- How to tell brand stories
You get to become a storyteller!
- Email Marketing
Ever got a cool email from your favorite store? That’s email marketing. You’ll learn:
- How to write catchy emails
- How to get people to open your email
- How to make people click on your offers
It’s like sending secret messages to the right people!
- Search Engine Marketing (SEM)
This is about paid ads on Google. It’s like making your ad show up at the right time. You’ll learn:
- How to run Google Ads
- How to set budgets and keywords
- How to measure ad success
It’s smart, fast, and gives quick results.
- Google Analytics
Want to know how your website is doing? Google Analytics tells you! This subject teaches:
- Who visits your site?
- What do they click?
- How long do they stay?
It’s like being a detective for websites!
- AI and Automation in Marketing
In 2025, marketing uses smart tools like AI (artificial intelligence). You’ll learn:
- How tools like ChatGPT help write content
- How to schedule posts automatically
- How to use chatbots
It’s like having robots do the boring work while you do the fun stuff.
- Influencer & Personal Branding
Ever dreamed of becoming famous online? This subject shows you how to:
- Work with influencers
- Build your personal brand
- Get followers and grow your online presence
You learn to shine online!
- Website Building & Blogging
Don't worry if you don’t know coding. This subject teaches easy tools like WordPress to build websites and blogs. You’ll learn:
- How to create a simple website
- How to post blogs
- How to make your website look cool
It’s like building your digital home!
- E-commerce and Online Sales
Shopping online is huge! You’ll learn how to:
- Sell products online
- Use platforms like Shopify
- Create sales campaigns
It’s great if you ever want to start your own online store.
- Mobile Marketing
People use phones all day. This subject helps you reach people through their phones. You’ll learn:
- SMS marketing
- Mobile app ads
- Location-based marketing
You learn how to fit into people's everyday life.
- Marketing Strategy & Branding
How do brands become big? With the right strategy. This subject covers:
- How to plan a marketing campaign
- How to make a brand look and feel special
- How to build trust
It’s like drawing a roadmap to success!
- Online Reputation Management (ORM)
If someone says something bad about a brand online, how do you fix it? ORM teaches you:
- How to manage brand image
- How to reply to reviews
- How to build a good name online
You become the brand’s protector!
- Affiliate Marketing
This subject is about promoting others' products and earning money. You’ll learn:
- How to find affiliate programs
- How to promote them
- How to earn through links
Yes, you can earn while you learn!
Why These Subjects Matter
These subjects are not just topics you study. They are skills you use in real jobs. Every business wants someone who knows how to:
- Create online content
- Promote on social media
- Run ads and check results
If you master these subjects, you’re ready for top jobs in the digital world.
Where Can You Learn All This?
You can learn all these subjects at one of the best places in India: Digital Scholar.
Name: Digital Scholar
Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084
Phone: 095136 32705
Digital Scholar has expert teachers, real brand projects, and both online and offline learning. It’s a place where you don’t just study—you practice and grow.